This Privacy Policy (“Policy”) explains how FLORTEC STORE LIMITED (“we”, “us”, or “our”) collects, uses, stores, discloses, and protects the personal information you provide when accessing or using our website (the “Service”) or purchasing our products. We are committed to safeguarding your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 (for users in the United Kingdom). By accessing or using the Service, you consent to the practices described in this Policy.
1. Information We Collect
We may collect two types of information about you: personal information (information that identifies you or can be used to identify you) and non-personal information (anonymous information that cannot be used to identify you).
1.1 Personal Information
When you use the Service, we may collect the following personal information from you:
- Contact information, such as your name, email address, telephone number, and shipping/billing address;
- Account information, including your username, password (encrypted), and order history;
- Payment information, such as credit/debit card details (processed securely through third-party payment providers; we do not store full payment card information);
- Communication information, including records of your emails, messages, or other communications with our customer service team;
- Information you provide when submitting user-generated content (e.g., product reviews, comments) or participating in surveys, promotions, or contests.
1.2 Non-Personal Information
We may also collect non-personal information automatically when you use the Service, such as:
- Technical information, including your device type, operating system, browser type, IP address, and internet service provider;
- Usage information, such as pages you visit, products you view, search queries, and the duration and frequency of your visits to the Service;
- Cookies and similar tracking technologies (see Section 6 for more details).
2. How We Use Your Information
We use your personal information for the following legitimate business purposes:
- To process and fulfill your orders, including verifying your identity, processing payments, and communicating with you about your order status;
- To manage your account, including providing you with access to account features and updating you on account-related matters;
- To provide customer service, including responding to your inquiries, resolving issues, and addressing your requests;
- To improve our Service and products, including analyzing user behavior, identifying trends, and enhancing the functionality and user experience of the website;
- To send you marketing communications, such as updates on new products, promotions, discounts, and other offers (you can opt out of these communications at any time; see Section 7);
- To ensure the security of our Service, detect and prevent fraudulent activities, and comply with applicable laws and regulations;
- To administer surveys, promotions, or contests you choose to participate in, and to notify winners.
3. How We Disclose Your Information
We do not sell, rent, or lease your personal information to third parties for their marketing purposes. We may disclose your personal information to the following parties in the circumstances described below:
- Third-party service providers: We may share your information with trusted third-party service providers who assist us in operating our business, providing the Service, or fulfilling your orders (e.g., payment processors, IT service providers, customer service platforms). These service providers are only permitted to use your information to perform the services we have engaged them for, and they are obligated to protect your information;
- Legal and regulatory authorities: We may disclose your information if required to do so by law, regulation, court order, or government request, or to protect our legal rights, property, or safety, or the rights, property, or safety of others;
- Business transfers: In the event of a merger, acquisition, sale of assets, or other business transfer, your personal information may be transferred to the acquiring or successor entity as part of the business transaction;
- With your consent: We may disclose your information to third parties with your explicit consent.
4. How We Protect Your Information
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
- Encryption of sensitive data (e.g., payment information) during transmission and storage;
- Secure servers and firewalls to prevent unauthorized access to our systems;
- Access controls to limit access to personal information to authorized personnel only;
- Regular security audits and updates to our security systems;
- Training for our employees on data protection and security best practices.
While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information, and you provide your information at your own risk.
5. Your Rights Regarding Your Information
Under applicable data protection laws, you have the following rights regarding your personal information:
- Right to access: You have the right to request a copy of the personal information we hold about you;
- Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you;
- Right to erasure (right to be forgotten): You have the right to request that we delete your personal information, subject to certain exceptions;
- Right to restriction of processing: You have the right to request that we restrict the processing of your personal information in certain circumstances;
- Right to data portability: You have the right to request that we transfer your personal information to another organization or to you, in a structured, commonly used, and machine-readable format;
- Right to object: You have the right to object to the processing of your personal information for direct marketing purposes or on grounds relating to your particular situation;
- Right to withdraw consent: If you have provided consent for the processing of your personal information, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at [email protected] with your request. We will respond to your request within a reasonable time frame, in accordance with applicable law. We may ask you to provide proof of identity to verify your request.
6. Cookies and Similar Technologies
We use cookies and similar tracking technologies (e.g., web beacons, pixels) to enhance your experience on the Service, analyze usage patterns, and improve our products and services. A cookie is a small text file that is stored on your device when you visit a website.
We use the following types of cookies:
- Necessary cookies: These cookies are essential for the operation of the Service, such as enabling you to navigate the website and use its features (e.g., accessing your account, processing orders). You cannot disable these cookies through our website settings;
- Analytical cookies: These cookies help us analyze how users interact with the Service, such as which pages are visited most frequently and how users move around the website. This information is used to improve the Service;
- Marketing cookies: These cookies are used to deliver personalized marketing content to you, based on your browsing history and preferences. They may also be used to measure the effectiveness of our marketing campaigns.
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but please note that disabling certain cookies may affect the functionality of the Service.
7. Opting Out of Marketing Communications
We may send you marketing communications (e.g., emails about new products, promotions, discounts) if you have provided your consent or if we have a legitimate interest in doing so. You can opt out of receiving these marketing communications at any time by:
- Clicking the “unsubscribe” link at the bottom of any marketing email;
- Contacting our customer service team at [email protected] and requesting to be removed from our marketing list.
Opting out of marketing communications will not affect the non-marketing communications we send you (e.g., order confirmations, account updates).
8. Children’s Privacy
Our Service is not intended for children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have collected personal information from a child under the age of 16 without the consent of a parent or guardian, we will take steps to delete that information promptly. If you believe that we may have collected information from a child under the age of 16, please contact us at [email protected].
9. Links to Third-Party Websites
Our Service may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to these third-party websites or services. We are not responsible for the privacy practices or content of these third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you visit.